The guide
The Day 0 to Day 90+ schedule, a cadence for each lead source, and a quick start called "Your first 30 minutes."
HomeReal estate agents
The Follow-Up System for Real Estate Agents
Know what to send every lead, on every day, in English and Spanish
74 follow-up scripts sorted by lead source and day, each written in English and in Spanish, with the schedule, the AI prompts, and a CRM-ready spreadsheet.
Introductory price: $37.[First Name]Portal lead · just now
Hi [First Name], this is [Your Name] with [Brokerage]. I saw your question about [Address] and I'm happy to help. Are you hoping to see it this week, or just gathering info for now? Reply STOP to opt out.
Saved as a phone shortcut, it goes out from the driveway after a showing.
The problem
Follow-up leaks deals between the first reply and the fifth
A new lead comes in while you're at a showing. You mean to text back. By the time you do, it's the next morning, and after the second try you aren't sure what to say that won't sound pushy.
68%
of web inquiries "went unanswered within a day," in a summer 2026 study of 2,198 consumer inquiries to 21 major real estate brands.
Pied Piper "Lead Handling Effectiveness" study, as reported by Propmodo, October 202673–82%
Roughly 73% to 82% of buyers in each generation interviewed only one agent.
NAR 2025 Home Buyers and Sellers Generational TrendsPut those two together and the first agent who answers may be the only one that buyer talks to. This kit treats speed as a setup job: the messages are written ahead of time, and a schedule says what goes out on which day.
What's in the kit
One download, two complete folders
Work seamlessly across languages. With separate English and Spanish folders containing the complete kit, you can support both communities without the hassle of toggling between files.
Script library
43 texts, 16 emails, 14 call openers, and 1 voicemail, for portal leads, open houses, sign calls, referrals and sphere, past clients, old leads, and expired and FSBO listings.
AI prompt pack
Copy-paste prompts, plus setup prompts that teach the AI to write like you. Runs on the free versions of ChatGPT, Claude, and Gemini. Also as a TXT file.
Compliance quick check
A Fair Housing language checklist and texting-consent basics (TCPA, Do Not Call, quiet hours, opt-out, A2P 10DLC), with official sources. Not legal advice.
CRM-ready spreadsheet
One row per script, English and Spanish side by side, with lead source, stage, channel, and day columns, ready to filter or import into your CRM.
START HERE and license
A START HERE page that points you to the right folder and the first step, plus a one-page license in each language.
The scripts work without any AI. Every first text carries an opt-out line, and the scripts assume the person gave you permission to contact them.
How it works
A schedule that tells you what to send today
Set it up in your first 30 minutes
The guide's quick start runs on a timer: open a free AI account, run the voice-matching prompt on 3 to 5 texts you've sent clients, save three instant replies as phone shortcuts, and put a 30-minute follow-up block on tomorrow's calendar.
Follow the day-by-day schedule
Each new lead gets about nine touches in the first ten days across text, call, and email, a "close the loop" message on Day 10, then monthly nurture and quarterly check-ins. Each lead source has its own variation.
AI drafts, you send
The prompts draft each message in your voice. You read it, edit it, and send it yourself.
The new-lead cadence
Portal and online leads, from the guide
- Day 0Text + callText first so they see your name, then call.
- Day 0EmailYour contact info and what you can do, in one place.
- Day 1TextA low-pressure second touch: similar homes.
- Day 2CallOne more call, with a simple timeline question.
- Day 3TextA new listing that matches.
- Day 5EmailOne question: what matters most?
- Day 7TextA simple status check that makes "no" easy.
- Day 10TextClose the loop and move them to nurture.
- Day 14–90Email + textArea snapshot, a lender intro, what their budget buys, an honest check.
- Day 90+MixedMonthly email, a quarterly timeline text, a call every six months.
The moment they reply, the cadence pauses. Have a real conversation. The scripts start conversations; they don't replace them.
English and Spanish
Every script, in both languages, with the same ID
When a lead or client writes in Spanish, the Spanish version of today's message is already written. The Spanish was written for Spanish-speaking clients rather than translated word for word.
- The client chooses the language. The prompt pack includes a language-preference check, so you can ask instead of guess.
- If you don't speak Spanish fluently, the prompt pack helps you understand a reply and draft an answer, and the guide suggests a Spanish-speaking colleague for calls, pricing, and anything contractual.
- If you only work in English, the English folder is a complete kit on its own.
English · Day 0
Hi [First Name], this is [Your Name] with [Brokerage]. I saw your question about [Address] and I'm happy to help. Are you hoping to see it this week, or just gathering info for now? Reply STOP to opt out.
Español · Día 0
Hola [Nombre], le saluda [Agente] de [Empresa]. Vi que preguntó por la propiedad en [Dirección] y con gusto le ayudo. ¿Le gustaría verla esta semana o por ahora solo está buscando información? Responda STOP si no desea recibir mensajes.
Price and guarantee
One price for the whole kit, in both languages
The Follow-Up System for Real Estate Agents
$37introductory price
- 74 scripts in each language: texts, emails, call openers, and a voicemail
- The guide with the Day 0 to Day 90+ schedule
- 37 AI prompts (33 + 4 setup) in each language
- Fair Housing and texting-consent checklist
- Bilingual spreadsheet in CSV and XLSX
One payment on Gumroad. You get a zip file to download right after checkout, in your Gumroad library and your email receipt. One purchase covers one agent, in both languages; for team or brokerage licensing, email [email protected].
Our guarantee
14-day “make it right” guarantee: email [email protected] within 14 days of purchase, tell us what you tried and what didn't work, and we'll help you or refund you.
Who builds ClientPlays
Built by a retired real estate agent, turned mortgage specialist, with 20+ years of experience with local and international clients, both in English and Spanish.
FAQ
Questions agents ask
I can get scripts free from Zillow. Why pay?
The free scripts are useful, and they're in English. This kit adds the full schedule for every lead source, a Spanish version of every script, a CRM-ready spreadsheet, and prompts that make each message sound like you.
I'm not good with AI.
The scripts work without AI. The prompts run on free ChatGPT, Claude, or Gemini, and the guide walks you through setup for each one.
Is it legal to text my leads?
It depends on what they consented to and how you send. Federal rules also bar sales calls and texts before 8 a.m. and after 9 p.m. in the lead's time zone, and some states are stricter; the guide covers both. Legal check
The kit includes a Fair Housing and texting-consent checklist with official sources, and every first text has an opt-out line. Not legal advice. Check your state's rules, your broker's policies, and federal texting and calling rules (TCPA and the Do Not Call list) before you send.
Will it sound robotic?
The voice-matching prompts learn from your own texts, and every script is meant to be edited.
Will it work with my CRM?
All 74 scripts are in the spreadsheet, English and Spanish side by side, with lead source, stage, channel, and day columns, ready to filter and import.
How soon will I see results?
We don't promise results. What you can measure from week one is how fast you reply and how many conversations you start. The guide's weekly scorecard tracks both.
Who is it not for?
- Anyone looking to send mass automated or cold texts. The kit is built around consent.
- Anyone expecting guaranteed closings or income.
- Agents outside the US, where the rules and terms differ.
- Anyone who won't read an AI draft before sending it.
Can my team use it?
One license covers one agent. For team or brokerage licensing, email [email protected].